The advertising field is an exciting and ever-evolving industry with many jobs with good pay and benefits.
In this article, we’ll take a look at the 15 highest-paying jobs in advertising. We’ll cover both what each position entails, as well as the average salary for each position.
So if you’re thinking about changing careers or you’re just curious to know what’s out there, read on!
Top 15 Best Paying Professions in Advertising
E-Commerce Marketing Director
Average base salary: $171,688 per year
People in this profession are responsible for websites and their success, setting digital strategies to attract people and turn them into customers.
Candidates for this position should have extensive experience in e-commerce and a bachelor’s degree in marketing or a related field, in addition to that, they have to be good leaders and strategists.
It is important for them to be able to talk to people and to be liked by them.
User Experience (UX) Director
Average base salary: $154,333 per year
This person is responsible for creating a positive customer experience after purchasing a product or service or contacting the company.
They must be able to understand what the customer wants and needs and be able to communicate this information to the design team.
Marketing Research Manager
Average base salary: $102,921 per year
This position is responsible for conducting market research to help a company improve its products, services, or marketing campaigns. Marketing Managers also need to be good at analyzing data and making decisions.
Marketing Director
Average base salary: $82,274 per year
The marketing director is responsible for planning, developing, and executing marketing programs to promote a company’s products or services. They also develop pricing strategies and create sales goals.
Creative Director
Average base salary: $87,464 per year
The creative director is responsible for the overall creative output of an advertising agency. They develop concepts and oversee the execution of campaigns.
A bachelor’s degree in advertising, graphic design, or a related field is required for this job, as well as experience in the field of advertising.
Brand/Product Manager
Average base salary: $65,979 per year
The brand manager is responsible for developing and executing marketing plans to improve the sales of a company’s products or services. They also develop advertising campaigns and create promotional materials.
A bachelor’s degree in marketing, business administration, or a related field is required for this job, as well as experience in the field of marketing.
Marketing Executive
Average base salary: $53,249 per year
The marketing executive is responsible for the planning and execution of marketing programs. At the same time they develop relationships with clients and customers.
Sales Channel Development Manager
Average base salary: $120,829 per year
The sales channel development manager is responsible for developing and managing relationships with the company’s sales partners. They also develop strategies to increase sales through these channels.
A bachelor’s degree in marketing, business administration, or a related field is required for this job, as well as experience in the field of marketing.
Director of Digital Marketing
Average base salary: $148,503 per year
The director of digital marketing is responsible for developing and executing the digital marketing strategy. In addition, they have to manage the digital marketing team.
Content Marketing Director
Average base salary: $117,243 per year
The content marketing director is responsible for developing and executing the content marketing strategy. In addition, they have to manage the content marketing team.
A bachelor’s degree in marketing, business administration, or a related field is required for this job, as well as experience in the field of content marketing.
Advertising Manager
Average base salary: $62,581 per year
The advertising manager is responsible for developing and executing advertising campaigns. They responsibility is also to develop relationships with clients and customers.
A bachelor’s degree in advertising, marketing, or a related field is required for this job, as well as experience in the field of advertising.
Public Relations Manager
Average base salary: $60,624 per year
The public relations manager is responsible for developing and executing public relations campaigns. They also develop relationships with the media.
A bachelor’s degree in public relations, journalism, or a related field is required for this job, as well as experience in the field of public relations.
Art Director
Average base salary: $70,990 per year
The art director is responsible for the overall visual style of an advertising campaign. They develop concepts and oversee the execution of campaigns.
A bachelor’s degree in advertising, graphic design, or a related field is required for this job, as well as experience in the field of advertising.
Product Marketing Manager
Average base salary: $99,502 per year
The product marketing manager is responsible for developing and executing the product marketing strategy. They are also responsible for developing relationships with clients and customers.
SEO Specialist
Average base salary: $56,375 per year
The SEO specialist is responsible for optimizing the website for search engines. They also develop and execute SEO campaigns.
A bachelor’s degree in marketing, business administration, or a related field is required for this job, as well as experience in the field of digital marketing.
What is Advertising Industry?
Advertising is all around us, and it’s incredibly important to businesses because it helps promote products, services or ideas to your target audience. Without it, businesses would not be able to reach the potential of their products or services.
The main job of anyone involved in advertising is to plan, create and execute marketing and advertising campaigns and analyze data.